Retailers of e-cigarettes (via cross-border distance sales)

You need to register your company if you supply e-cigarettes (including e-liquids with nicotine, devices, and components thereof) to consumers in Denmark from places of sale in other EU/EEA countries.

Without confirmation of registration from the Danish Safety Technology Authority, you must not supply a relevant product to a consumer via a cross-border distance sale.

How to apply?

The registration is made by sending registration form to the Danish Safety Technology Authority about:

  • name and address of the company
  • the date from which the company offers products via cross-border sales.
  • the web-address and additional information about the website.

You can send the application via Business in Denmark website by clicking on “Upload application”. You can also send the form to the Safety Technology Authority Danish by post, fax or e-mail. We prefer to receive registrations via e-mail. Find contact details below.

The Danish Safety Technology Authority will regularly publish and update a list of registered retailers on its website. In case of changes of the registered information, the registered party is obliged to inform the Danish Safety Technology Authority hereof.

Temporary or occasional pursuit

The same requirements apply for both temporary and permanent service providers.

Requirements for non EU citizens and businesses

The same requirements apply as for EU citizens and businesses.


No fee required.

When can I expect an answer?

The Danish Safety Technology Authority will maintain the short average time of 14 days for processing the registration.

In case of rejection

If the Danish Safety Technology Authority decides to reject your registration, you will receive a reasoned notification. You cannot appeal this decision to other authorities.

Who to contact for questions?

Danish Safety Technology Authority
Esbjerg Brygge 30
DK-6700 Esbjerg
Tel.: +45 33 73 20 00
Fax: +45 33 73 20 99

Public registers and databases

E-cigarettes registry

Legal basis in Danish law

Act no. 426 of 18. May 2016 on electronic cigarettes / “Lov om elektroniske cigaretter m.v.”

Legal basis in EU directive(s) on the mutual recognition of professional qualifications

EU Tobacco Products Directive (2014/40/EU)