EXPO 2025

Denmark’s participation in EXPO 2025

Denmark, Finland, Iceland, Norway, Iceland, Norway, and Sweden have joined forces and participate with a joint Nordic pavilion at EXPO 2025 with the aim of strengthening relations with Japan and Japanese companies. The pavilion will support the Nordic Council of Ministers' Vision 2030 to make the Nordic region the most sustainable and integrated region in the world. The Nordic countries aim to strengthen ties with Japan and Japanese companies and the Nordic participation in Expo 2025 underscores a significant commitment to the Japanese market.

By working together rather than competing, the joint pavilion will benefit from the Nordic brand and make a strong impression at the world exhibition.

Designed by Rimond Architects, the Nordic Pavilion is a 1200 m2, 17 m high wooden structure that illustrates a timeless and sustainable mindset. The pavilion houses a joint Nordic exhibition, a shop, a roof terrace with a café and Nordic garden, as well as a conference room and meeting facilities. 

Partners

For Danish companies, EXPO 2025 represents a great opportunity to capitalize on the positive reputation that Denmark and the other Nordic countries have in Japan.

The Nordic pavilion is a unique platform, built to reflect the shared Nordic values and to impress customers and potential leads in Japan.

A.P. Moller Foundation, Novo Nordisk Foundation and Danish Crown are the first to partner at platinum level in the Danish EXPO 2025 participation.

Denmark's participation in world exhibitions is a result of a close public-private collaboration. Therefore, companies with an interest in Japan are encouraged to become partners and engage at the level that best serves their interests.

Partner levels:

• Platinum, contribute with min. 300.000 EUR
• Gold, contribute with min. 100.000 EUR
• Silver, contribute with min. 55.000 EUR
• Bronze, contribute with min. 30.000 EUR
• In-kind partners, contribute with product incl. delivery

In-kind contributions can be design products (e.g. furniture, lamps, tableware, decorations), clothes and apparel for the staff, technical equipment (e.g. loudspeaker, exhibition light, projectors, screens), kitchen equipment and utensil etc.

If there is no package suitable for your organization, please contact us.

Partner benefits include the opportunity for own activities in the pavilion's business center, part of the business delegation at the official Denmark Day, co-branding use of the pavilion logo, access to industry days (working titles are currently Green transition & Circular economy, Lifestyle & Wellbeing, Mobility & Connectivity), etc. Benefits vary depending on the partner level.

Tender for exhibition and concession of café and shop

The Nordic countries invite companies to participate in the tenders for:

• exhibition content and layout of the pavilion 
• Concession of café and shop

The purpose of the exhibition tender is to provide a proposal for an experiential concept and design of the exhibition for visitors, including all equipment for the execution of the exhibition as well as the spatial design of the various facilities such as the business center.

The Nordic pavilion is in fierce competition with all the other pavilions at EXPO, so we want a distinctive and original proposal that ensures a unique and easy comprehensible visitor experience.

The café and shop are important parts of the experience and should not only contribute with Nordic gastronomy and design, but be a fully integrated part of the pavilion and the visitor's impression of the Nordic region.